How Tom Brady’s Facebook post is spreading awareness for Krissy Kobata, who needs a bone marrow to live

UPDATE: Chloe Bennet of  “Agents of SHIELD” had also jumped on board by Tweeting out the original post and some useful information. Bennet Tweeted out the post about an hour after Brady’s post.

 

On Tuesday morning, the original post reached over 1 million people.

By Leighton Ginn
Krissy Kobata is a Los Angeles woman in need of a bone marrow to save her life, but the search for a match is complicated by her mixed-race heritage.
But awareness for Kobata’s search got a huge boost from New England Patriots quarterback Tom Brady.
The Asian American Sports Journalist page posted about Kobata’s search. Kobata is a friend of agent Don Yee, who has donated money for a scholarship to the group’s Sports Task Force, which is part of the Asian American Journalist Association.
Soon after the AAJA convention in Philadelphia last month, Yee requested from the group of sports journalist to see if they could spread the word.
Sean Jensen, a former NFL writer and author of the Middle School Rules series of books, posted on the group’s Facebook page with a link to a story he wrote at http://sportstaskforce.com/japanese-american-krissy-kobata-desperately-needs-bone-marrow-donor/
Jensen also purchased a boost. As the main administrator of the page, I shared the post in several Asian-American pages.
Awareness was a key because it’s difficult to find bone marrow matches for Asians, and the fact that Kobata is half Japanese and half Caucasian.
As of early Monday morning, the post reached 51,805 people, with people sharing comments on how get tested through Be The Match’s website https://bethematch.org/.

I had shared this news with Ohm Youngmisuk, an ESPN.com NBA writer and frequent guest on “The Jump” and “SportsNation” about the post.
He shared the news with Yee.
Yee is a sports agent and his top client is Brady.
By 1 p.m.  Monday, Brady’s official Facebook page had shared the post. About 10 hours later, the post had gone from 51,805 to 832,437.

There’s been 4.6K likes or reactions, and 160 comments in 10 hours on Brady’s page.

To learn more about Krissy and her fight, you can go to her page at http://www.teamkrissy.com/